Justina’s Story

My PA brings freedom and flexibility back into your life. We reduce stress, provide peace of mind and most importantly offer you greater choice in how you spend your most valuable asset – your timeJustina Parry – CEO and Founder of My PA

Founder Justina Parry draws on a wealth of experience and success attained over the past 20 years in the music business incorporating hospitality, events, property and all aspects relating of artist relations and personal affairs, both in the UK and around the world.

Justina graduated from the University of Brighton with a degree in Hospitality and Business Management. She went on to work at The Grand Hotel, Brighton where she organised events for Sony Music. This fuelled her dream to work in the music industry and has subsequently worked for them twice over the years. After two seasons in Ibiza, she wanted to work with a club brand and landed a role at First Leisure Nightclub Division in Sussex.

Prior to setting up My PA, Justina utilised her extensive skills as a business and lifestyle PA to thrive in roles looking after key industry executives at major record labels and music publishers including Universal Music, Sony Music, Phonogenic and EMI Music. She’s also worked as a personal PA for Sophie Ellis-Bextor, the Henry and Iversen families and Zoe Ball working with her on Strictly Come Dancing: It Takes Two and the BAFTA Awards. Plus, Justina was Label Manager for Gary Barlow’s record label Future Records, and as an Artist Manager with Emilia Mitiku.

Justina enjoyed 4 years working as PA to Ben Cook, President of Atlantic Records UK (Warner Music Group) being a part of an incredible team and seeing the label go from strength to strength with an impressive artist roster including Ed Sheeran, Bruno Mars, Jess Glynne, Clean Bandit, Rudimental and Rita Ora to name a few and winning multi awards including Music Week Awards 2018 – Record Company Of The Year. Now in the 10th year of business Justina multi tasks My PA and My Recruitment; whilst networking to keep on top of her game, knowing what’s happening in the industry and what is new in London and internationally.

Justina’s success is a result of her exceptional organisational control combined with discretion, creative flair, first class interpersonal skills and exemplary attention to detail. Her strengths lie in being proactive, overseeing complex logistics and event planning, and she has a proven track record that highlights that she can handle demanding situations and extremely pressured environments.

This exposure drove Justina’s desire to create a bespoke lifestyle PA and concierge service specifically for media clients to cover personal and/or business requirements either on an ad-hoc, project or retainer basis, it’s flexible for their individual needs. My Recruitment was launched due to demand from her trusted connections with the media industry and networking with Executive PA’s.

If you are looking for a flexible PA service that manages your lifestyle effortlessly, understands your business and, importantly, gets things done with a very personalised understanding, then you’re in extremely good, safe hands with My PA.

Justina can make anything happen; we are here to help…feel free to contact her direct justina@my-pa.biz

Brain Tumour Research

This charity is very close to Justina’s heart as she sadly lost both her parents to GBM’s and now raises vital funds hosting charity events or campaigning at Parliament. Just 1% of the national spend on cancer research is allocated to this devastating disease. Yet Brain Tumours kill more children and adults under 40 than any other cancer and 20% of all cancers spread to the brain.

Personal Assistance - Day-to-day Personal Assistance - Wellbeing Personal Assistance - House and Garden Personal Assistance - Childcare Personal Assistance - Pets Personal Assistance - Hotels and restaurants Personal Assistance - Holidays Personal Assistance - Gifts and personal shopping Personal Assistance - Tickets and nightlife Personal Assistance - Parties Personal Assistance - Wedding planner Personal Assistance - Christmas Business Services - Office management Business Services - Team Business Services - Talent liason Business Services - Travel Business Services - Red carpet events Business Services - Live gigs and tours Business Services - Relocation Business Services - Corporate services My recruitment - specialist PA recruitment agency


My PA Ltd - Lifestyle Management & Luxury Concierge Service. Tel: +44 (0)7947 194 620. Email: info@my-pa.biz. Registered company no. 06669838.